Responsible Retailing

Itmac is in full support of the ‘Show Me ID – Be Age Ok’ youth access prevention programme, which has been developed to provide Irish retailers with advice, support and leading practice on how to avoid the sale of age restricted products to minors.

Visit for information on how to refuse a sale and defuse confrontational situations; why recording refusals is important as well as highlighting the legal age at which tobacco and tobacco related products may be sold to consumers. The ‘Training & Support’ section contains an interactive training module that will train retail staff on their responsibilities when it comes to the sale of age restricted products.