Itmac is the voice of the Irish Tobacco Sector

About Us

Itmac is the voice of the Irish Tobacco Sector. Currently our members comprise of BAT, JTI Ireland Limited (formerly Gallaher (Dublin) Limited) and Imperial Tobacco John Player.

Itmac represents the views of its members when communicating with the Government, the authorities and others on issues which affect the industry such as taxation & smuggling, youth access prevention and other issues as they arise. It has no role in the manufacture, purchase, marketing or pricing of tobacco products. Itmac’s function is to work with all stakeholders in Ireland to ensure fair, proportionate and evidence-based tobacco policy.

Retailers are a key stakeholder of the member companies of Itmac as only registered retailers with the National Tobacco Register are legally entitled to sell tobacco products to Irish adults who choose to smoke. On average, 20% – 25% of an outlet’s turnover is derived from tobacco products and it is a key footfall category for retailers.

The illicit sale of tobacco products in Ireland is a shared concern of both the tobacco and retail industry in Ireland. Itmac, its member companies and retailers have worked together on a number of initiatives to prevent the sale of illegal sales in Ireland. Itmac is a corporate member of Retailers Against Smuggling and also supports the work of the retail trade associations – CSNA, NFRN, Retail Ireland and RGDATA – in tackling illicit sales of tobacco.

Budget Live: Reaction

Smokers being bullied, according to smokers rights group, Forest as 50 cent is added to the price of a 20 pack of cigarettes.

Spokesperson for Forest Ireland John Mallon says it's forcing people to buy cigarettes on the black market.


We are disappointed to see increased excise duty by 50c in #Budget2022. Cigarettes in Ireland are already the most expensive in the EU and as international travel returns, this increase will drive domestic sales towards Non-Irish Duty Paid and ramp up illegal activity in Ireland.

#BUDGET22💶: Our Pre-Budget Submission to Minister @Paschald TD highlights how attachment orders can support the Fines Act 2010 and strengthen the deterrents for those caught in possession of smuggled goods with the intention to sell.

Read more➡️