Itmac is the voice of the Irish Tobacco Sector

About Us

Itmac is the voice of the Irish Tobacco Sector. Currently our members comprise of P.J. Carroll & Company Limited, JTI Ireland Limited (formerly Gallaher (Dublin) Limited) and John Player & Sons Limited.

Itmac represents the views of its members when communicating with the Government, the authorities and others on issues which affect the industry as a whole such as taxation & smuggling, youth access prevention and other issues as they arise. It has no role in the manufacture, purchase, marketing or pricing of tobacco products. Itmac’s function is to work with all stakeholders in Ireland to ensure fair, proportionate and evidence-based tobacco policy.

Retailers are a key stakeholder of the member companies of Itmac as only registered retailers with the National Tobacco Register are legally entitled to sell tobacco products to Irish adults who choose to smoke. On average, 20% of an outlet’s turnover is derived from tobacco products and it is a key footfall category for retailers.

The illicit sale of tobacco products in Ireland is a shared concern of both the tobacco and retail industry in Ireland. Itmac, its member companies and retailers have worked together on a number of initiatives to prevent the sale of illegal sales in Ireland. Itmac is a corporate member of Retailers Against Smuggling and also supports the work of the retail trade associations – CSNA, NFRN, Retail Ireland and RGDATA – in tackling illicit sales of tobacco.

Conor in @MACEIreland Charlestown showing off the #ShowMeID refusals register received this week in store. The register helps keep track of all refusals and is a handy way to demonstrate your compliance if your store should be inspected #BeAgeOK

Look out for your packs arriving in store from today! Inside you will find information on #ShowMeID, a refusals register and a window vinyl to show that you and your staff have taken the online training at

Show ME ID will take place from 18-24 Feb in Connacht, Donegal, Cavan & Monaghan. Have your staff take the training at to enter a draw for a €400 One4All voucher!